Salary £40 to 45,000 and benefits TBC
An introduction from Guilli Castle, Head of Individual Giving and Supporter Care, Firefighters Charity
“This is such an exciting opportunity. I have been involved in the face to face market for many years and it is not often a great opportunity like this comes up. We have all seen how well the RNLI’s face to face programme is developing and Firefighters has ambitions to do just the same. Everybody has some sort of connection to Firefighters, either as someone who has had to use their services or as someone who sees their work in the local community. This is an opportunity to reach out to Firefighters just joining up, retiring, their families and the wider public. It is a no brainer that the right person can not only make this succeed, but have a lot of fun and a huge amount of input along the way.” Rory White, Director of Longhouse HQ
Interview with Andy Russell - One of the frontline fundraisers and an ex-fireman (pictured on a recent fundraising climb with red hat)
From Firefighter to Fundraiser
Andrew Russell knows the fire service inside out. He joined in 1983 at just 20 years old and spent 30 years on the frontline in London, working across stations including Stanmore, Harrow and Wembley, before finishing in a command and control role covering much of the city.
Like most firefighters, his career wasn’t constant action. There were moments of intensity, but also plenty of training, preparation and fire safety work. As Andrew puts it, it’s not all “racing around in full gear”, a big part of the job is about prevention and education.
After retiring in 2013, Andrew tried a few different roles but didn’t quite find the right fit. Then he spotted a role with the Firefighters Charity on Facebook, and six years later, he’s still there.
What does the role involve?
Andrew is now an Engagement Officer, which basically means he spends his time connecting with firefighters at key points in their careers, right at the start, and at the point they retire.
His main focus is encouraging people to support the charity through regular giving, helping to make sure it can continue supporting firefighters and their families. He works with new recruits during training, speaks to retiring firefighters about continuing their support, covers the whole of the UK as part of a team of three, and delivers sessions both in person and online.
Training courses can be anything from 2 weeks for on-call firefighters to 14 weeks for full-time recruits, and Andrew drops in during that time to talk about the charity and what it offers. When it comes to giving, the ask is simple, typically just over £1 per month, taken directly from salary.
And it works
Because of the strong connection firefighters have with the charity, the results speak for themselves. Around 73% of new recruits sign up, and 98% of people who use the charity rate it positively. Andrew says most people already understand the value, either they’ve used the charity themselves or they know someone who has.
What does the charity actually do?
The Firefighters Charity supports people across three main areas, physical health, including rehab and physiotherapy, mental health, including counselling and emotional support, and social wellbeing, including financial help and wider life support.
The range of support is huge, and as Andrew says, you could list dozens of services and still not cover everything they do.
Why Andrew enjoys it
For Andrew, one of the best parts of the job is staying connected to the fire service community. There’s a real family feel, and as he puts it, “you’re still part of it.”
He also gets to hear first-hand stories from firefighters who’ve been supported by the charity, something that never really gets old and keeps the work meaningful.
Why it’s a great role
If you’re thinking about working for the Firefighters Charity, Andrew’s advice is simple, it’s a great place to be. You get a real sense of purpose, you’re helping people directly, and you’re part of something that genuinely makes a difference.
No two days are quite the same, one day you might be in a training centre, the next you’re speaking to a group online, hearing stories that remind you exactly why the work matters.
Fire Fighters Charity:
Face to Face Manager
This is a foundational role for transformational growth. The organisation is building to grow their impact, and this hire sits at the centre of that.
The charity
Supporting people who risk their lives for us every day
Every day, the men and women of the UK's fire and rescue services put themselves in harm's way for others. Whether on the frontline or working tirelessly behind the scenes, they play a critical role in keeping communities safe. The Fire Fighters Charity exists for them and their families.
The charity provides healthcare, wellbeing support and practical assistance, helping people adapt to physical and emotional injuries, return to fitness, transition to life after service, and feel valued and recognised. With no government funding, it is entirely dependent on the generosity of its supporters.
Role details
The brief
Face to face fundraising has been reintroduced and is performing well. The in-house team engages directly with fire and rescue services across the country. A public-facing agency programme runs alongside it. Both need stronger leadership, better insight, and someone who can see the bigger picture.
This is a foundational role for transformational growth. Face to face is seen as core to the charity's future income, not a legacy channel. The organisation is building to grow their impact, and this hire sits at the centre of that.
— Longhouse, Recruitment Brief 2026
The opportunity
Why this role is worth your attention
The person coming into this role will have real scope. Not just to manage what exists, but to develop the strategy, build the business cases, improve the data and reporting, and grow the programme in a direction that lasts. The charity is moving from reliance on historic income streams to a structured, scalable fundraising model. F2F sits at the centre of that shift.
You will be visible and hands-on. You will manage agencies and an in-house team. You will work closely with colleagues in regional fundraising, wellness programmes and the wider Individual Giving team. And you will have direct access to something that very few fundraising roles can offer, the firefighters themselves, whose stories are among the most compelling in the sector.
The person
What we are looking for
This is not a role with one right answer in terms of background. What matters most is a combination of strategic capability, strong data skills, and the personality to thrive in a remote, relationship-driven role.
A strong understanding of face to face or dialogue fundraising is beneficial — whether gained from charity-side experience, an agency background, or close involvement in managing these programmes. You know what good looks like.
Able to develop a business case, contribute to strategy, and think beyond delivery. This role needs someone who can see the programme and not just the campaign.
Comfortable with KPIs, analysis and reporting. Able to use data to make decisions and present performance clearly to internal stakeholders.
Strong at managing internal and external relationships. Able to work across teams, manage agencies, and build trust with the fire and rescue community.
Organised, efficient, and able to improve systems and processes. Experience with Salesforce or similar CRM is helpful.
Comfortable with ambiguity and a developing programme. You find solutions rather than problems, and you bring energy to a role that is still being shaped.
Full job description available to download. If you'd like to review the full role brief before getting in touch, you can download it below.
Download the full job descriptionInterested? Let's talk.
Rory White · rory@longhousehq.com · 07905 175133