An introduction from Guilli Castle, Head of Individual Giving and Supporter Care, Firefighters Charity
Face to Face Manager / Fire Fighters Charity
A rare chance to shape the future of face to face fundraising at one of the UK's most compelling charities. This is a foundational role for growth, not a gap-fill. The organisation is rebuilding properly, and this hire sits at the centre of that.
The charity
Supporting people who risk their lives for us every day
Every day, the men and women of the UK's fire and rescue services put themselves in harm's way for others. Whether on the frontline or working tirelessly behind the scenes, they play a critical role in keeping communities safe. The Fire Fighters Charity exists for them and their families.
The charity provides healthcare, wellbeing support and practical assistance — helping people adapt to physical and emotional injuries, return to fitness, transition to life after service, and feel valued and recognised. With no government funding, it is entirely dependent on the generosity of its supporters.
"This is not just a hire — it is a foundational role for growth. Face to face is seen as core to the charity's future income, not a legacy channel. The organisation is rebuilding properly after a period of fragmentation, and success depends on getting the right person."Longhouse — Recruitment Brief, 2026
The opportunity
Why this role is worth your attention
The Fire Fighters Charity has a powerful story, a loyal supporter base, and a clear strategic direction. Face to face fundraising has been reintroduced and is performing well. The in-house team engages directly with fire and rescue services across the country. A public-facing agency programme runs alongside it. Both need stronger leadership, better insight, and someone who can see the bigger picture.
The person coming into this role will have real scope. Not just to manage what exists, but to develop the strategy, build the business cases, improve the data and reporting, and grow the programme in a direction that lasts. The charity is moving from reliance on historic income streams to a structured, scalable fundraising model. F2F sits at the centre of that shift.
You will be field-based, visible, and hands-on. You will manage agencies and an in-house team. You will work closely with colleagues in regional fundraising, wellness programmes and the wider Individual Giving team. And you will have direct access to something that very few fundraising roles can offer — the firefighters themselves, whose stories are among the most compelling in the sector.
The role
What you will be doing
Face to face delivery
- Lead and optimise face to face fundraising across in-house teams and agency partners, ensuring activity delivers against agreed KPIs and budgets
- Manage and support the in-house outreach team, including regular field engagement across the country
- Where required, directly deliver face to face presentations with firefighters and fire and rescue service contacts
- Oversee agency relationships including performance management, tenders and contracts
Strategy and insight
- Contribute to strategy development and build business cases for growth across dialogue fundraising
- Monitor and report on key KPIs including cost per acquisition, attrition, average gift and Gift Aid
- Use data and insight to optimise campaigns and drive a test and learn approach
- Develop audience insight to improve engagement across both the FRS community and the wider public
Systems and process
- Develop and improve fundraising processes including use of Salesforce
- Work with DDAT and key suppliers to build reporting and performance infrastructure
- Identify and drive process improvements, particularly moving from paper-based to digital systems
Relationships
- Build strong working relationships with internal teams — IG, supporter care, regional fundraising, wellness and engagement
- Champion supporters and partners internally, sharing feedback and highlighting opportunities and challenges proactively
- Develop strong relationships within fire and rescue services across the UK
The person
What we are looking for
The charity would love a shortlist with some variety. This is not a role with one right answer in terms of background. What matters most is a combination of genuine face to face experience, strategic capability, strong data skills, and the personality to thrive in a field-based, relationship-driven role.
F2F and dialogue experience
Strong background in face to face or dialogue fundraising, either charity-side or from a leading agency. You understand what good looks like in the field.
Strategic capability
Able to develop a business case, contribute to strategy, and think beyond delivery. This role needs someone who can see the programme and not just the campaign.
Data and insight
Comfortable with KPIs, analysis and reporting. Able to use data to make decisions and present performance clearly to internal stakeholders.
Relationship builder
Strong at managing internal and external relationships. Able to work across teams, manage agencies, and build trust with the fire and rescue community.
Process and compliance
Organised, efficient, and able to improve systems and processes. Experience with Salesforce or similar CRM is helpful.
Solution-focused mindset
Comfortable with ambiguity and a developing programme. You find solutions rather than problems, and you bring energy to a role that is still being shaped.
Placed by Longhouse
About this search
This role is being recruited by Longhouse, a specialist fundraising recruitment consultancy with over 25 years of experience placing fundraisers across the charity and education sectors. We have worked with some of the UK's most respected charities and know the face to face fundraising talent pool well.
If you would like to find out more before applying, Rory White is happy to have a confidential conversation. We will not share your details without your consent.
Interested? Let's talk.
Get in touch with Rory for a confidential conversation about the role, the charity, and whether it could be the right move for you. No obligation, no hard sell.
Job title: Face to Face Manager (in house and public) 
Department: Individual Giving and Supporter Care
Accountable to: Head of Individual Giving and Supporter Care
Location: Remote (?? Is this right?)
Salary: £40-45k
Benefits: ??
Role purpose
Each day, people who work in our fire and rescue services make a significant contribution to the overall safety and security of their communities. Whether on the frontline or working tirelessly behind the scenes, they play a critical role in helping others. Fire Fighters Charity provides care and support to firefighters, control staff, and all those working in (or retired from) the UK’s fire services. We’re also here for their loved ones. Our timely health care, wellbeing support and practical assistance helps our fire heroes adapt to physical and emotional injuries, illness and conditions, be fit for work, transition to life after their service and to feel valued and recognised.
We cannot provide this help without our amazing supporters, and we want to improve and deliver great supporter experience. Face to Face fundraising has been an important part of engaging with new supporters for Fire Fighters Charity for some time. Whether in house fundraisers engaging directly with the fire and rescue services, or the support of our partners to secure donors from the public, across regular giving and our society lottery.
We know that there is more we can do to engage effectively in this critical area of fundraising, and so we’re looking to recruit someone to the role of Face to Face Fundraising Manager for the charity. You will manage the in-house teams and external agencies, reviewing opportunities across engaging with the fire and rescue services and the public.
Your expertise will be help us to manage and explore growth potential for this area.
Key aspects to the role:
Reporting to the Head of Individual Giving and Supporter Care, and sitting within the wider fundraising team, you will secure new supporters from within the fire and rescue services and wider public. You will build on the scope of the Acquisition and Growth and outreach strategies, which have been developed in line with an increasing focus on great supporter experience and a drive to grow income to meet increasing demand for our services.
You will ideally have strong dialogue experience or at least a very strong understanding and working knowledge, either directly working with supporters in charities, or able to demonstrate relevant experience of dialogue fundraising at an agency supporting charities. This will include confidence and experience in managing acquisition budgets and developing business cases.
You will be an important champion for our supporters, and partners, developing processes and insight to measure impact, income and engagement. You will take a strong proactive approach to share feedback internally and with key partners, to highlight opportunities and challenges that you identify.
You will also manage the in-house face to face team and support their work in connecting with the fire and rescue services. And you’ll work closely with colleagues in regional fundraising and our wellness programmes to deliver co-ordinated effective engagement with the fire and rescue services.
Key relationships
· Supporter Care Team Leader and wider team
· Supporters
· Head of Individual Giving and Supporter Care and wider individual giving team
· Engagement Fundraisers (in-house face-to-face fundraising)
· Key external suppliers e.g. lottery providers and public dialogue
· DDAT
· Administration staff for co-ordination of ingoing and outgoing post
· Fundraising team
· Engagement team
· Commercial Managers
· Wellness team
· Impact and Service Partnerships
Main Areas of Responsibility
Contribute to the recruitment of new donors to support income growth and increasing demand for services
Face-to-Face Fundraising Delivery
Lead and optimise face-to-face fundraising across in-house teams and agency partners
Ensure activity delivers against agreed KPIs, targets and budgets
Support and, where required, directly deliver face-to-face fundraising – face to face presentations with firefighters
Team & Supplier Management
Manage and support the in-house outreach team, including regular field engagement
Oversee agency relationships, including performance management, tenders and contracts
Build strong relationships with internal teams, suppliers and fire and rescue service contacts
Strategy, Insight & Performance
Contribute to strategy development and business planning
Monitor and report on key KPIs (e.g. CPA, attrition, average gift)
Use data and insight to optimise campaigns and drive continuous improvement
Develop audience insight and test-and-learn approaches to improve engagement
Systems & Processes
Develop and improve processes to support fundraising activity, including use of Salesforce
Work with internal teams and suppliers to strengthen reporting, data quality and operational efficiency
Compliance, Safeguarding & Risk
Ensure all activity complies with fundraising regulation, safeguarding and data protection requirements
Maintain high standards through monitoring, site visits and risk assessment
Support the implementation of safeguarding practices across all activity
Supporter & Income Management
Ensure accurate management of supporter data and records
Maximise income opportunities, including Gift Aid
Ensure supporter journeys, communications and processes are delivered effectively
Manage complaints in line with organisational and regulatory requirements
General
In addition to the duties outlined, all Fire Fighters Charity employees are expected to:
Support diversity, equity, inclusion and belonging, and help create an environment where everyone feels respected and included
Support and work alongside volunteers where required
Demonstrate commitment to the charity’s values and behaviours
Follow all health, safety, fire regulations, and organisational policies and procedures
Maintain ethical and professional standards and avoid bringing the charity into disrepute
Keep up with any required professional registration or standards
Engage in ongoing learning, development, and relevant training
This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the charity at any time after discussion with the post holder
Key Competencies:
1. Relationship Management (Internal & External)
What it means:
The ability to build strong, credible relationships across a range of stakeholders — from internal teams to external partners and frontline audiences.
In this role:
Works effectively with internal teams (fundraising, operations, data, leadership)
Builds trust with external agencies and suppliers
Engages confidently with fire and rescue service contacts
Supports and motivates the in-house outreach team
2. Strategic Clarity
What it means:
The ability to understand the bigger picture and translate it into clear, practical plans.
In this role:
Understands how face-to-face fits into wider income strategy
Can prioritise effectively and focus on what drives impact
Contributes to planning, forecasting, and business cases
3. Data & Performance Management
What it means:
Confidence working with data to drive decisions, measure success, and improve performance.
In this role:
Tracks and manages key KPIs (e.g. CPA, attrition, average gift)
Uses data to identify trends, risks, and opportunities
Works with internal teams to improve reporting and insight
4. Compliance & Process Improvement
What it means:
Ensuring activity is compliant, well-managed, and continuously improving in efficiency and quality.
In this role:
Maintains high standards across fundraising regulation and safeguarding
Ensures processes are followed consistently across teams and agencies
Identifies and improves inefficient or unclear processes
5. Solutions-Focused Approach
What it means:
A proactive, problem-solving mindset — able to navigate challenges and find practical solutions.
In this role:
Responds effectively to operational challenges in the field
Works through ambiguity and changing priorities
Takes ownership of issues and drives them forward
6. Face-to-Face Fundraising Expertise
What it means:
A solid understanding of how face-to-face fundraising works in practice — both operationally and strategically.
In this role:
Understands agency and in-house F2F models
Knows what drives performance in the field
Can manage and support fundraisers effectively
Understands supporter experience and long-term value